Our Association

American Salers Association (ASA) represents hundreds of Salers breeders across the United States and Canada. It conducts ongoing registry and genetic evaluation services for its breeders, and plays a critical role in the marketing and promotional efforts of the breed throughout North America.

Formed in 1974, ASA helped pioneer genetic evaluation and research, and was among the first to gather and accumulate carcass and eating-quality data from beef cattle.

In the early 1990's, ASA played a major role in developing strategic alliances between ranchers, feeders and packers, and continues in its commitment to delivering safe, wholesome and high-quality products to consumers.

Based in Parker, CO, ASA's primary purpose is to create economic opportunities for its members through genetic evaluation and maintenance of its registry, and to add value not only to Salers breeding stock, but also to commercial feeder calves and fed cattle.

Join the American Salers Association Today!!

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